Organiser profile: Copenhagen Gin Festival
Jacob Rosengren is a gin enthusiast and the organiser of the first ever Copenhagen Gin Festival. We caught up with him at the event to hear more about how he got started.
I looked at UK and Spain where they have a lot of gin festivals and thought, "Why not Copenhagen?" There are a lot of beer, cognac, whiskey, and rum festivals in Copenhagen, but no gin festivals.
So I figured, why not? I’ll try to find a spot; some venue to do it. And I found this place (Lokomotivværkstedet), because I knew them. It's one of the most suitable places in Copenhagen.
We have nearly 900 people here just today. Everyone's happy and there are no mad or drunk people. It’s a great vibe. People are creating the vibe themselves. I think people are the vibe.
The main idea was to get everyone to enjoy themselves, have a bit of a party, meet new people, and enjoy the gin and tonics. There a lot of new ones that are being released almost every day. We could have had a lot more gins here, to be honest, but we didn’t have enough space.
I’ve seen Billetto a lot of times before with a lot of huge venues. When I started planning the festival, it was a natural choice. It’s easy. I didn't have to sign anything before selling my tickets. I just added the event on the screen from my home office.
I’ve created the whole event by myself. Just me. People think that there’s a huge organisation behind it, but it’s only me. Me and Billetto.
The Billetto guys have been so nice and helpful. It’s easy. It's a smart system. That’s it.
Not enough hands. I've organised the festival all by myself. That was the biggest hurdle: Too many hats.
I did some promotion on Facebook, GoCard (postcards) and Billetto too.
I've learned a lot of things while putting this festival together. I guess the main takeaways for the next one would be: